whilst the nose on my face where were you when the Challenger Space Shuttle exploded?I recall this day, clear. It was Tuesday January 28, 1986. I was 12 years old, and school had been postponed due to large snow.I was packing my sled up-hill, when some body in the neighbor hood started shouting...The Challenger Blew-Up,The Challenger Blew-Up!I sat down and looked at the air, thinking I might be able to see traces of the explosion. I could not see anything, so I went home and made on the TV.Here's what I discovered:At 11:39 a.m. on January 28, 1986 Christa McAuliffe and six crew members aboard the Challenger Space Shuttle perished in a sad NASA accident.Yikes!I recall feeling astonished and shocked that the accident similar to this might occur. What is more, my mother explained that unfortunately injuries like this occur from time to time.And that is when I knew the "adult world" was not perfect.So what is this have to do with your dental practice?Well, an like this is an opportunity to garner some interest. And before you jump-down-my-throat and accuse me to be sleazy, give a chance to me to describe myself.In no way am I suggesting you make light of the Challenger explosion (or any other tragic event). But...You Can Turn A NegativeInto A Positive!Let me explain to you how:You could send a press release to your local media with a headline like this..."Local Dentist Gives Away FREEDental Screenings To SupportTeachers At The Local High School!"And your backup could read anything like this:"Local dentist Dr. John Smith is providing away free dental tests on January 28th at his office located at 123 S Field Avenue. Donations (in virtually any volume) are welcome and will be fond of ABC Senior School to help buy new computers and supplies.Why is Dr. Smith doing this? To commemorate the 25th anniversary of the Challenger Space Shuttle explosion, in which popular instructor Christa McAuliffe and six other crew members perished on January 28, 1986.For more information, call xxx-xxx-xxxx."Suppose you raise $5,000 for the local Senior School by holding an event like this. Isn't a good thing?And if you pick-up several patients along the way, therefore much the greater. Everyone wins. Seems to me that's a thing, when done in good taste.

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